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- Crypto in Brewing - What’s The Impact?
Crypto in Brewing - What’s The Impact?
Crypto enthusiasts claim that cryptocurrency has the potential to decentralize financial markets, but what impact can it have for the brewing industry?
Good morning. Every once in a while, as homebrewers and beer connoisseurs, it's necessary to sit back and thank Jimmy Carter for signing H.R. 1377 in 1978 which legalized homebrewing in the United States. Since then, the innovation and exploration by homebrewers has pushed the limits of the beer industry worldwide and brought us more variety than anyone could have imagined back in 1978.
Cheers to all of you still creating new brews and expanding the realm of possibility in craft brewing!
-Brandon Copeland
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Crypto in Brewing - What’s The Impact?
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Imagine going to the store to pickup a 6 pack of craft beer. You’d like to get the freshest beer brewed with the best ingredients, right? If only there was a way to scan a QR code on the 6-pack and see exactly what ingredients were used, what farms they came from, and when they were harvested. This sort of radical transparency is possible using blockchain technology.
This technology could be used to track all number of factors affecting a beer including the carbon footprint, allowing consumers to make environmentally conscious decisions when buying beer. This information is stored in a digital ledger and can’t be altered, so you can be assured the information is accurate.
Smart contracts through the Ethereum could also have a positive impact on the brewing world - these could automate and streamline distribution, automating ordering and making payments without human intervention. The traceability and reliability that would come with smart contracts could improve distribution and lower costs for breweries.
On a less impactful note, there are blockchain games that you can earn and spend cryptocurrency. One particular game, CryptoBrewmaster, allows you to build your own virtual brewery and distribute beer to different pubs in the game. I can’t vouch for the game, but if this is your thing it looks interesting…
The future of crypto and blockchain tech is still uncertain, but I do see some applications that could be useful for the brewing industry. However, it’s one of those things that until it’s adopted by everyone, it will be difficult to implement and will be slow on the rollout.
Will Blockchain/Crypto Have An Impact On The Brewing Industry? |
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Beer Trivia Question
🍺 Which US based brewery launched an NFT collection in 2021 that sold out in an hour?
Read to the end to find out if you're right!
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Brewgr Recipe of the Week
For those of you who love a Belgian Wit, you might be wondering what it's spiked with. You'll have to use your imagination since the recipe doesn't specify, but otherwise it's a solid Belgian Wit with a split between pilsner and wheat malt followed by Tettnang and Saaz hops. Sounds refreshing with a 6.6% abv.
Credit: Brewer 140925
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Poll Results: Do You Experience A Homebrew Summer Slump?
While the vote was close, the majority of people also experience a summer slump when it comes to brewing. The ‘yes’ people highlighted similar reasons to me - it's too hot to brew indoors and the weekends fill up with other activities so it's harder to find the time.
For those who said ‘No’, a good majority of them brew outside in the backyard, or can open the garage door to get some air flow. This is an ideal setup for warm weather brewing, and if I wasn't in an apartment, I think I would be brewing a lot during the hot months.
We also had one ‘No’ that had an obvious answer - they own their own brewery, and summer is where the money is at for the tap room. Have to put the foot on the gas and power through the heat if you're in the big leagues…
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And the Answer Is...
🍺 During the height of the NFT craze, Budweiser jumped in with a collection of 1936 unique digital can designs that sold out within 1 hours, with the NFT’s running from between $499 to $999 dollars.
If you used your money to buy real beer instead of digital beer, that would be the equivalent 650 to 1300 Budweiser cans (assuming you are buying 30 racks from Wal-Mart).
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Happy Brewing!
- Brandon, Brew Great Beer Team
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